Table of Contents

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My Example
Let’s examine two videos that performed well 📈 vs. flopped 📉
📈 This is a video that performed well with over 300K+ views and 20K+ likes & saves

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📉 Let’s examine a video that flopped on the other hand that’s similar in length, but is stuck at under ~10K views

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If we compare engagement metrics by % of people watching full video, this video is almost 2.8x times less effective than the first
💡 Detailed breakdown of why this video is NOT engaging in full program
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